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Marketing, BBA

Competencies

Upon completion of the Marketing program, students will be able to:

  1. Marketing Knowledge and Skills
    Apply core marketing concepts and tools to analyze markets, understand consumer behavior, and support organizational objectives.
  2. Teamwork
    Collaborate effectively in team settings to accomplish shared goals and contribute to collective outcomes.
  3. Marketing Planning
    Develop and evaluate marketing plans that respond to market conditions, address competitive threats, and capitalize on opportunities.
  4. Written Communication
    Produce clear, concise, and professional business documents using appropriate grammar, vocabulary, and formatting.
  5. Oral Communication
    Deliver clear, concise, and professional oral presentations using appropriate visual aids and effective presentation techniques.
  6. Quantitative Analysis
    Apply statistical and algebraic methods to analyze data and interpret quantitative results for marketing decision-making.
  7. Technology
    Apply contemporary business technologies and information systems to analyze marketing problems while adhering to data privacy, security, and confidentiality standards.
  8. Integrated Business Knowledge
    Integrate knowledge across business disciplines to analyze organizations, apply strategic frameworks, and develop comprehensive business solutions.

Degree Requirements

  1. The minimum total credits required for a BBA degree is 120.
  2. At least 30 hours of upper-level courses must be completed at UTPB
  3. The minimum number of upper-level credit hours is 54.
  4. At least 50 percent of the upper-level business core must be taken from an AACSB-accredited program (12 sch).
  5. The College of Business requires a GPA of 2.25 in the following lower-level courses: COMM 1315, ENGL 1301, ENGL 1302, MATH 1314, ACCT 2301, ACCT 2302, BUSI 1301, BUSI 2342, BUSI 2345, and ECON 2302 or any course used as an approved substitute for any of those courses. 
  6. Student much achieve a minimum cumulative GPA of 2.0 in all upper-level business core courses, the capstone course, and all business elective courses.
  7. Students must receive a "C" or better in all required major courses including options and major electives.

General Education Requirements

Communication

Course NumberCourse TitleCredits
ENGL 1301Composition I

3
ENGL 1302Composition II

3
Total Credit Hours:6

History (U.S. History)

Course NumberCourse TitleCredits
HIST 1301History Of The Us To 1877

3
HIST 1302History Of The Us Since 1877

3
Total Credit Hours:6

Language, Philosophy, and Culture

Course NumberCourse TitleCredits
COMM 1301Introduction to the Study of Communication

3
ENGL 2322British Literature To 1800

3
ENGL 2323British Literature Since 1800

3
ENGL 2327American Literature To 1865

3
ENGL 2328American Literature Since 1865

3
PHIL 2300Introduction to Philosophy

3
SPAN 2311Intermediate Spanish I

3
SPAN 2312Intermediate Spanish II

3
SPAN 2320Introduction to Latin American Studies

3
Total Credit Hours:3

Mathematics

Course NumberCourse TitleCredits
MATH 1314College Algebra

3
MATH 1324Applications Of Discrete Math

3
MATH 2412Precalculus

4
MATH 2413Calculus I

4
Total Credit Hours:3-4

Life and Physical Sciences

Course NumberCourse TitleCredits
ASTR 1301Descriptive Astronomy

3
BIOL 1306General Biology I

3
BIOL 1307General Biology II

3
BIOL 1308Biology For Non Science Majors

3
CHEM 1311General Chemistry I

3
CHEM 1312General Chemistry II

3
GEOL 1301Physical Geology

3
GEOL 1302Historical Geology

3
PHYS 2325University Physics I

3
PHYS 2326University Physics II

3
Total Credit Hours:6

Political Science (U.S., State of Texas and Local Government)

Course NumberCourse TitleCredits
PLSC 2305American National Politics

3
PLSC 2306State And Local Politics

3
Total Credit Hours:6

Creative Arts

Course NumberCourse TitleCredits
ARTS 1301Art Appreciation

3
ARTS 1303Art History Survey I

3
ARTS 1304Art History Survey II

3
DRAM 1310Introduction To Theatre Arts

3
MUSI 1301Jazz, Pop, and Rock

3
MUSI 1306Music Appreciation

3
Total Credit Hours:3

Social and Behavioral Sciences

Course NumberCourse TitleCredits
ECON 2301Principles Of Macroeconomics

3
Total Credit Hours:3

Component Area

Course NumberCourse TitleCredits
COMM 1315Introduction to Public Speaking

3
Total Credit Hours:3

Component Area Option

Course NumberCourse TitleCredits
ECON 2302Principles Of Microeconomics

3
ASTR 1101Descriptive Astronomy Lab

1
BIOL 1106General Biology I Lab

1
BIOL 1107General Biology II Lab

1
BIOL 1108Biology Non Science Majors Lab

1
CHEM 1111General Chemistry Lab I

1
CHEM 1112General Chemistry II Lab

1
GEOL 1101Physical Geology Laboratory

1
GEOL 1102Historical Geology Laboratory

1
PHYS 2125University Physics I Laboratory

1
PHYS 2126University Physics II Laboratory

1
Total Credit Hours:3

Total Credit Hours: 42

Lower Level Business Courses

Course NumberCourse TitleCredits
ACCT 2301Principles Of Financial Accounting

3
ACCT 2302Principles Of Managerial Accounting

3
BUSI 1301Business Principles

3
BUSI 2342Principles of Statistics

3
BUSI 2345Data Analysis with Excel

3
ECON 2302Principles Of Microeconomics

3

Total Credit Hours: 18

Business Core

Course NumberCourse TitleCredits
BLAW 3324Business and the Law

3
BUSI 3311Business Communications

3
FINA 3320Principles Of Finance

3
MNGT 3310Principles of Management

3
MNGT 3303Introduction to Business Analytics

3
MNGT 3340Production Operations Management

3
MRKT 3300Principles Of Marketing

3

Capstone Class

Course NumberCourse TitleCredits
MNGT 4375Strategic Management

3

Total Credit Hours: 24

Upper Level Business Electives

  • 9 sch of ACCT, BUSI, ECON, FINA, MNGT, or MRKT courses not already used to meet a requirement.

Total Credit Hours: 9

Major Courses

Course NumberCourse TitleCredits
MRKT 3307Sales Management

3
MRKT 3315Consumer Behavior

3
MRKT 4312Marketing Strategy

3
MRKT 4314Marketing Research Info System

3

Total Credit Hours: 12

International Option

Choose one (1) course

Course NumberCourse TitleCredits
FINA 4320International Finance

3
MNGT 4320International Management

3
MRKT 4320International Marketing

3

Total Credit Hours: 3

Marketing Electives

  • 12 sch of MRKT classes not already used to meet a requirement of the degree

Total Credit Hours: 12