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Marketing, BBA

Degree Requirements

  1. The minimum total credits required for a BBA degree is 120.
  2. At least 30 hours of upper-level courses must be completed at UTPB
  3. The minimum number of upper-level credit hours is 54.
  4. At least 50 percent of the upper-level business core must be taken from an AACSB-accredited program (12 sch).
  5. The College of Business requires a GPA of 2.25 in the following lower-level courses: COMM 1315, ENGL 1301, ENGL 1302, MATH 1314, ACCT 2301, ACCT 2302, BUSI 1301, BUSI 2342, BUSI 2345, and ECON 2302.
  6. Student much achieve a minimum cumulative GPA of 2.0 in all upper-level business core courses, the capstone course, and all business elective courses.
  7. Students must receive a "C" or better in all required major courses including options and major electives.

General Education Requirements

Communication

ENGL 1301Composition I

3
ENGL 1302Composition II

3
Total Credit Hours:6

History (U.S. History)

HIST 1301History Of The Us To 1877

3
HIST 1302History Of The Us Since 1877

3
Total Credit Hours:6

Language, Philosophy, and Culture

COMM 1301Introduction to the Study of Communication

3
ENGL 2322British Literature To 1800

3
ENGL 2323British Literature Since 1800

3
ENGL 2327American Literature To 1865

3
ENGL 2328American Literature Since 1865

3
PHIL 2300Introduction to Philosophy

3
SPAN 2311Intermediate Spanish I

3
SPAN 2312Intermediate Spanish II

3
SPAN 2320Introduction to Latin American Studies

3
Total Credit Hours:3

Mathematics

MATH 1314College Algebra

3
MATH 1324Applications Of Discrete Math

3
MATH 2412Precalculus

4
MATH 2413Calculus I

4
Total Credit Hours:3-4

Life and Physical Sciences

ASTR 1301Descriptive Astronomy

3
BIOL 1306General Biology I

3
BIOL 1307General Biology II

3
BIOL 1308Biology For Non Science Majors

3
CHEM 1311General Chemistry I

3
CHEM 1312General Chemistry II

3
GEOL 1301Physical Geology

3
GEOL 1302Historical Geology

3
PHYS 2325University Physics I

3
PHYS 2326University Physics II

3
Total Credit Hours:6

Political Science (U.S., State of Texas and Local Government)

PLSC 2305American National Politics

3
PLSC 2306State And Local Politics

3
Total Credit Hours:6

Creative Arts

ARTS 1301Art Appreciation

3
ARTS 1303Art History Survey I

3
ARTS 1304Art History Survey II

3
DRAM 1310Introduction To Theatre Arts

3
MUSI 1301Jazz, Pop, and Rock

3
MUSI 1306Music Appreciation

3
Total Credit Hours:3

Social and Behavioral Sciences

ECON 2301Principles Of Macroeconomics

3
Total Credit Hours:3

Component Area

COMM 1315Introduction to Public Speaking

3
Total Credit Hours:3

Component Area Option

ECON 2302Principles Of Microeconomics

3
ASTR 1101Descriptive Astronomy Lab

1
BIOL 1106General Biology I Lab

1
BIOL 1107General Biology II Lab

1
BIOL 1108Biology Non Science Majors Lab

1
CHEM 1111General Chemistry Lab I

1
CHEM 1112General Chemistry II Lab

1
GEOL 1101Physical Geology Laboratory

1
GEOL 1102Historical Geology Laboratory

1
PHYS 2125University Physics I Laboratory

1
PHYS 2126University Physics II Laboratory

1
Total Credit Hours:3

Total Credit Hours: 42

Lower Level Business Courses

ACCT 2301Principles Of Financial Accounting

3
ACCT 2302Principles Of Managerial Accounting

3
BUSI 1301Business Principles

3
BUSI 2342Principles of Statistics

3
BUSI 2345Data Analysis with Excel

3
ECON 2302Principles Of Microeconomics

3

Total Credit Hours: 18

Business Core

BLAW 3324Business and the Law

3
BUSI 3311Business Communications

3
FINA 3320Principles Of Finance

3
MNGT 3310Principles of Management

3
MNGT 3333Information System Fundamental

3
MNGT 3340Production Operations Management

3
MRKT 3300Principles Of Marketing

3

Capstone Class

MNGT 4375Strategic Management

3

Total Credit Hours: 24

Upper Level Business Electives

  • 9 sch of ACCT, BUSI, ECON, FINA, MNGT, or MRKT courses not already used to meet a requirement.

Total Credit Hours: 9

Major Courses

MRKT 3307Sales Management

3
MRKT 3315Consumer Behavior

3
MRKT 4312Marketing Strategy

3
MRKT 4314Marketing Research Info System

3

Total Credit Hours: 12

International Option

Choose one (1) course

FINA 4320International Finance

3
MNGT 4320International Management

3
MRKT 4320International Marketing

3

Total Credit Hours: 3

Marketing Electives

  • 12 sch of MRKT classes not already used to meet a requirement of the degree

Total Credit Hours: 12